
Market Opportunity3BClean prevents the inadvertent disclosure of ‘hidden’ commercially sensitive data (Metadata) This is an emerging market, evolving in the dual form of an independent business application, as widely adopted in the US Legal sector, and as an integral component within the broader Data Loss Prevention (DLP) application category. Enterprises and Government agencies are now taking action and investing to extract hidden data, to mitigate the risks of regulatory fines or litigation, and to protect their reputation and brand. Failure to automate hidden data removal may also transfer competitive advantage to third parties, as was illustrated by the recent high profile incident involving Google and e-Bay. This widely reported incident also highlights the risks faced by relying on supposedly “secure” PDF media, and that an increasing number of interested parties are able to expose this sensitive data. There is also increasing interest from a regulatory perspective. e-Discovery legislation is still at a relatively formative stage, although its direction and commercial impact is a major driver towards a more automated and consistent metadata removal process across the enterprise. Legislation states that document metadata must be considered in every case, and therefore pro-active metadata management is now key to any effective e-Discovery strategy. Organisations that implement reasonable policies and select solutions that automate procedures will lower e-Discovery costs and reduce associated risks. What's in it for the Partner ?
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